The organisation previously known as Business Valais is now changing its name to “Economic Promotion Valais”. It is also adopting the visual identity of the Valais brand. The refresh includes a new website and a new communications strategy.

Economic Promotion Valais is made up of six partners: the Service de l’économie, du tourisme et de l’innovation [Office of Economy, Tourism and Innovation], CimArk, the Centre de Cautionnement et de Financement SA [Centre of Sureties and Finance], the Regions- und Wirtschaftszentrum Oberwallis AG [Upper Valais Regional and Economic Centre], Antenne Region Valais romand and Valais/Wallis Promotion.

Previously known as Business Valais, the organisation is changing its name and its brand identity in order to improve the visibility of the organisation and of the services it provides to businesses and aspiring entrepreneurs. The visual identity of the new Economic Promotion Valais website (www.valais.ch/economy) is now aligned with that of the Valais brand. The new website has been designed to serve entrepreneurs established in Valais and those who would like to set up a business in the canton. It will make it easier for entrepreneurs to find the right information and connect with business partners. This refresh will also strengthen cooperation between the partners that make up Economic Promotion Valais as they work to promote the canton as a dynamic business environment.

In addition, the new communications strategy will allow the people of Valais to get to know their local business environment better. Economic Promotion Valais will regularly communicate about its activities through news updates, entrepreneur bios, a newsletter and events focused on entrepreneurship and the economy.